Salesforce Marketing Cloud

Salesforce Marketing Cloud is one of the most used marketing automation tools. It has a very good demand across multiple industries Anvisto Marketing Cloud course is designed to ensure you have a fast paced entry into the profession and succeed.

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Overview

Marketing Cloud professionals are most sought after in the Salesforce ecosystem. The knowledge of Marketing Cloud enables professionals to stand out considering the importance of the marketing automation in any company.

Anvisto has curated the most essential training path to ensure you get a fast paced learning. If you are Salesforce versed or not, you can be rest assured that the course will boost your confidence and help you transition as marketing cloud developer

Key Highlights

One-on-One with Industry

Placement Assistance

1:1 Mock Interview

Who Can Apply?

The course is designed to ensure that all the required essential of Marketing Cloud are covered. If you are a Salesforce professional or not, the course will give you a complete and best knowledge to ensure you succeed when you opt for Marketing Cloud as career

If you have any questions, do reach us for a free counseling

Curriculum

Module 01 - Introduction

Salesforce, Various Clouds, Marketing Cloud
Explain use cases

Module 02 - Discovery

Discuss business requirements.
Branding and creative strategies.
Environment overview
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).
Discuss how to capture requirements
Provide approach to use Marketing Cloud application.

Module 03 - Conceptual Design

Determine an appropriate data model (I.e. List model, Data Extensions).
Determine when to use Automation Studio vs. Journey Builder.
Overview of data flow
Identify which User Stories are appropriate to use for accessing Marketing Cloud.
Explain the purpose of IP Warming and make a recommendation based on customer needs.

Module 04 - Marketing Cloud Connect

Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).
Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated). Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.

Module 05 - Account Configuration

Recommend the appropriate Marketing Cloud role based on User Stories.
Determine type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).
Troubleshoot issues regarding Reply Mail Management.
Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs). REPORTING
Explain how the information in data views and tracking extracts are accessed.
Compare and contrast standard reports, data views, and tracking extracts.
Summarize Send Logs including when/why to use it; how to create and manage.

Module 06 - Data Design

Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).
Understand available data types, retention, and template options when building a data extension.
Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).
Recommend appropriate import method with lists or data extensions.
Understand the implications of a system being database of record.

Module 07 - Automation

Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).
Compare and contrast triggered and scheduled interactions.

Module 08 - Email Build

Understand the required steps to build, test, and deploy an email based on customer requirements.
Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).

Module 09 - Contact Builder

Explain the role and capabilities within Contact Builder.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.
Discuss on how to build an Attribute Group to be used for a simple interaction.

Module 10 - Journey Builder

Compare and contrast automation tools, such as Journey Builder and Automation Studio.
Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Explain the requirements for and the methods by which a contact can enter a Journey

Corporate Training

We Give Corporate Employees the Training They Need to Learn & Lead

Details

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Flexible Timings

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40 Hours Training

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Certification

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24/7 Support

Student Success Stories

Anvisto is providing an invaluable training service for Salesforce marketers. Their course material is comprehensive and up to date, which will definitely help me stay ahead of the competition. The instructors are also knowledgeable and friendly, creating a great learning environment. I highly recommend their services!

Shamili M

The step-by-step approach made it easy to understand the features and learn quickly. Every module was extremely well structured and the course walked me through all relevant topics in a systematic way. I highly recommend it to anyone who wants to become proficient in Salesforce marketing cloud technology.

Anvesh kumar

As a longtime Salesforce Marketing Cloud user, I was looking for an online training course to get more familiar with the platform. Anvisto has been my go-to since then! Their course is well-structured and easy to understand, even for newbies like myself. I’m now confident in my ability to use Salesforce Marketing Cloud with ease.

Krishna R